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Since 1978, Comtech has helped customers worldwide provide
effective products and information to their customers and employees by providing
outstanding services in the following areas:
- content management
- customer studies
- process transformation
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Comtech has been in the content-management industry for more
than 25 years—beginning with the development of information resources for
sales and marketing, new business proposals, key corporate reports and analyses,
product documentation, and training materials.
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SingleSource Solution™
Today, we work with you to help you handle the phenomenal
growth in information resources. You need processes, Information Models, and
structured information designs to organize and manage the thousands of images,
pages of text, and other assets so that they are available to all your users,
inside your organization and outside. We help you structure your content so that
it meets the needs of your users, put processes in place that ensure that your
authors know how to meet the standards, and select the best technology solution to
support your requirements.
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Structured writing for content management
Without building a structured-writing environment, you cannot
maximize the reuse of content among multiple deliverables. Structured writing, using
meaningful XML or SGML tags, ensures not only that information can be reused in many
contexts but that search engines will return critical information resources rather
than irrelevant trivia.
We work with you to develop enterprise-wide key document
structures, create Document Type Definitions (DTDs), and institute processes so that
no untagged content gets through.
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Minimalism
With the current trend toward electronic delivery of information
to the Web and to wireless devices, you already know that your traditional paper
documents are no longer appropriate. Success lies in knowing what your customers
want to do and know and providing only the information they need.
Comtech works with your team to understand your users and
determine their goals and the tasks they need to perform. We help you review existing
documentation and extract only the content that concisely describes how they will
accomplish their goals.
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Customer Studies
Knowing your customers is key to your company's success. Who are
your customers? What do they think? Need? Want? With answers to questions like these,
you can design better products, information resources, and services, and you'll be
armed to make better decisions.
Comtech consultants facilitate customer site visits, customer
partnering, and focus groups and use tools such as questionnaires, individual
interviews, group discussions, and on-site observations to gather the customer
information you need.
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Usability studies
Usability studies help you ensure that your customers can easily
use your products and information resources. Through early prototyping and iterative
testing, you can determine what will best meet the needs of your users, thereby
substantially increasing customer satisfaction and reducing your costs for service
calls and product training.
Comtech has developed a proven methodology for designing and
conducting usability studies including prototype testing, product testing, documentation
testing, heuristic evaluation, and competitive benchmarking. Using our methods, you
reveal information about the strengths and weaknesses of your products and
information.
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Web design
It isn't enough to create great content if you can't deliver it
effectively. Too many content-rich Web sites fail because users can't find the
information they need. They are forced to wade through layers and layers of
information links before discovering that they've been following the wrong paths.
We conduct walkthroughs of your sites (Internet and intranet),
recommend design changes, advise on user testing, and develop Information Models
that will support your sites through content-management systems.
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Interface design
Designing software products that are obvious to customers
should be a standard objective of every design team. Comtech design experts work
with your team, not as outsiders, but thoroughly involved in the process. We have
learned that elaborate formal methodologies are not enough. Developing successful
interface designs takes people—people who are dedicated to improving the quality
of the customers' experience.
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Process Transformation
Your organization recognizes the value of continually refining
your processes and improving your skills. Comtech's leadership position in the field
of content management and product design and our experience working with organizations
similar to yours makes us well qualified to assist you in these endeavors.
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Process maturity
To achieve maximum benefit from your resources, your organization
needs mature and effective information- and product-development processes. Using the
Information Process Maturity Model (IPMM) created by our president, Dr. JoAnn Hackos,
Comtech can evaluate the level of refinement, or maturity, of your processes and
recommend critical strategies and tactics for improving your organization's
effectiveness.
We lead you through a self-assessment and conduct interviews
with key team members to prepare a detailed report with recommendations for process
improvement.
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Strategic planning
To remain competitive, you need to anticipate trends, plan ahead,
and face the challenges of the future.
Comtech works with team members from all levels in your organization,
including senior managers, product designers and developers, customer support providers,
and customers. Together, we identify goals, set specific and measurable objectives,
and formulate strategies for meeting these objectives. We identify key factors that
will foster successful planning and identify key challenges that may impede your
progress.
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Process redesign
To survive in the current economic climate, we have to build
information resources smarter, not work harder. Many information-development
organizations waste time continually reworking source documents to match product
interface changes, cutting and pasting text between multiple versions of output,
tweaking formatting to accommodate complex page and online designs, moving source
language through the translation and localization process, and more.
Learn from the industry process experts how to shorten
cycle time, avoid duplicating process steps, and eliminate activities that don't
contribute to customer satisfaction or benefit the bottom line.
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Industry Research
Our benchmark studies focus on industry innovations and uncover
best practices. For instance, our study of leaders in customer support revealed new
techniques like the customer-partnering method that has been used by many of our clients
to establish partnerships with customers that focus on product improvements and
enhancments to documentation and training.
Let us work with you to identify special cases of innovative
activities that will give you an edge over your competition.
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Benchmark studies
It's always good to know that you're not alone. Your problems
are often the same problems that other managers are experiencing. And, everyone else
can learn from your successes.
Comtech's well-known benchmark studies enable you to learn from
colleagues and the competition. By taking part in a benchmark, you learn industry
best practices and receive a custom recommendation that suggests how you might best
apply the findings. You also receive a comprehensive report of the study results
and a list of industry best practices.
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Competitive analysis
Ever want to know what the competitors are doing? Comtech
conducts industry competitive studies. Previous studies have looked at high-end
publishing tools, college and university-enterprise software vendors, library
software applications, user manuals for desktop computers, online and on-product
documentation practices, and customer satisfaction analyses.
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White papers
Comtech white papers bring together the results of key benchmark
studies, competitive analyses, and industry best practices. Our white papers are
consulted year after year because the information they include rarely goes out of
date.
Visit the Download Center for
copies of sample white papers and a catalog of white papers available
and their prices.
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Customer satisfaction
Just what do your customers think about your products? Your
documentation and training? Your support? Your Web site? Comtech conducts customer
satisfaction surveys, focus groups, and customer site visits to find out specifically
how customers feel about interacting with your products. We typically focus on
satisfaction with the product, information, and support, and we always get results
that are both surprising and revealing.
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